November is an important month for television stations. It is when program ratings (audience viewership) are measured and advertising rates are set. Creating hype regarding a news story is a typical practice for news programming to use to gain viewership. These hyped promos are often played ad nauseum in the days and hours prior to the newscast.
Such is the case for a news segment that is set to air on Monday in Milwaukee on CBS 58. The promo piece describes what will be an interview with Jeff Borchardt, father of Daxton Borchardt, a young boy who was tragically killed in a dog attack in Walworth County in March 2013. The promo only shows one side of the debate, pictures a menacing dog in a prong collar, and does not indicate that there will be any balance to the piece whatsoever. This is shoddy journalism at best.
What can you do? Turn your television OFF. Do not engage, do not watch, do not record. Do not give them the boost in viewership that they are expecting from this story. And then on Tuesday, politely email them and express your concerns. Here is their contact page. http://www.cbs58.com/story/26835466/contact-us
We have written about Jeff Borchardt in the past. If you need to refresh your memory here is the link to a previous blog with the complete police report attached.
Since his son's death, he has lost all perspective on the issue of breed discriminatory legislation. He now advocates for killing pit bull terriers as can be seen in the following screen shots. He is a disc jockey by trade. His screen name in the first screen shot of a Facebook post is Mix Master Bogart. He lives in East Troy, Wisconsin.
Jeff Borchardt is also the founder of Daxton's Friends, an anti- pit bull terrier organization trying to mask themselves as a "canine education and awareness" group.
These two screenshots are only the tip of the iceberg of the hatred and filth that Borchardt spews continually on the internet. That CBS 58 would consider him a credible source for a news story is beyond comprehension.
At Wisconsin Voters for Companion Animals we oppose Breed Discriminatory Legislation and support Breed Neutral Dangerous Dog Legislation which keeps our communities safe from reckless owners of dangerous dogs.
Such is the case for a news segment that is set to air on Monday in Milwaukee on CBS 58. The promo piece describes what will be an interview with Jeff Borchardt, father of Daxton Borchardt, a young boy who was tragically killed in a dog attack in Walworth County in March 2013. The promo only shows one side of the debate, pictures a menacing dog in a prong collar, and does not indicate that there will be any balance to the piece whatsoever. This is shoddy journalism at best.
What can you do? Turn your television OFF. Do not engage, do not watch, do not record. Do not give them the boost in viewership that they are expecting from this story. And then on Tuesday, politely email them and express your concerns. Here is their contact page. http://www.cbs58.com/story/26835466/contact-us
We have written about Jeff Borchardt in the past. If you need to refresh your memory here is the link to a previous blog with the complete police report attached.
Since his son's death, he has lost all perspective on the issue of breed discriminatory legislation. He now advocates for killing pit bull terriers as can be seen in the following screen shots. He is a disc jockey by trade. His screen name in the first screen shot of a Facebook post is Mix Master Bogart. He lives in East Troy, Wisconsin.
Jeff Borchardt is also the founder of Daxton's Friends, an anti- pit bull terrier organization trying to mask themselves as a "canine education and awareness" group.
These two screenshots are only the tip of the iceberg of the hatred and filth that Borchardt spews continually on the internet. That CBS 58 would consider him a credible source for a news story is beyond comprehension.
At Wisconsin Voters for Companion Animals we oppose Breed Discriminatory Legislation and support Breed Neutral Dangerous Dog Legislation which keeps our communities safe from reckless owners of dangerous dogs.
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